Hello

I'm Natalia — A forward-thinking leader who blends bold design, strategic vision, and cutting-edge technology to create impactful, future-oriented products that align with creative and business objectives.

Strategic Innovator with Multidisciplinary Mastery

I'm a hardware innovator with a strategic focus. I drive creative strategy and execution to craft products that meet today’s needs while anticipating the future. My broad multidisciplinary experience across startups, consulting, and a dynamic corporate environment has empowered me to turn ideas into realities through hands-on collaboration and strategic execution.

I operate at the intersection of:

Industrial Design

Consumer Insight

Strategic Vision

Creative Direction

Industrial Design

Consumer Insight

Strategic Vision

Creative Direction

Industrial Design

Consumer Insight

Strategic Vision

Creative Direction

Key Roles Throughout My Career

July 2024

Lit Motors

Creative Director Consultant

Shaping the strategy and design vision post-WeFunder success, driving product innovation, and ensuring every design aligns with our brand’s core values.

2022 - 2024

HTC Creative Labs

Industrial Design Creative Director

Pioneered strategic initiatives for next-gen XR product line expansion, exploring spatial computing and AI innovations.
Led multidisciplinary teams to create cutting-edge concepts and high-impact products like the VIVE XR ELITE, while optimizing project execution and aligning solutions with market opportunities.

Pioneered strategic initiatives for next-gen XR product line expansion, exploring spatial computing and AI innovations.
Led multidisciplinary teams to create cutting-edge concepts and high-impact products like the VIVE XR ELITE, while optimizing project execution and aligning solutions with market opportunities.

2019 - 2022

HTC Creative Labs

Associate Creative Director

Developed and executed hardware strategies for consumer and enterprise categories, leading design and development for VIVE FLOW and VIVE FOCUS 3 while building and mentoring a multidisciplinary team to deliver visionary hardware concepts.

Developed and executed hardware strategies for consumer and enterprise categories, leading design and development for VIVE FLOW and VIVE FOCUS 3 while building and mentoring a multidisciplinary team to deliver visionary hardware concepts.

2016 - 2019

HTC VIVE

Sr. Industrial Design Lead

Led the expansion of the VIVE product portfolio by collaborating with cross-functional teams to bring innovative VR/MR/AR products to market, including integrating design with stringent engineering specifications for VIVE COSMOS and designing the TRK Virtual Sports Set to complement VIVE's 1st-generation body tracker.

Led the expansion of the VIVE product portfolio by collaborating with cross-functional teams to bring innovative VR/MR/AR products to market, including integrating design with stringent engineering specifications for VIVE COSMOS and designing the TRK Virtual Sports Set to complement VIVE's 1st-generation body tracker.

2015 - 2016

Pip Tompkin Studio

Industrial Designer & Strategist

Crafted product strategy and concept proposals for consumer electronics, mobile VR, and toy domains for clients such as Polycom, DAQRI AR, and Sharper Image.

2014 - 2015

Lit Motors

Transportation Designer & Strategist

Played a key role in developing the 3rd Gen C-1 design through 2D and 3D iterations and created final key

visuals for public display. Developed a storytelling approach and sales strategy for promoting AEV and managed

customer service, newsletters, and branding design.

Played a key role in developing the 3rd Gen C-1 design through 2D and 3D iterations and created final key

visuals for public display. Developed a storytelling approach and sales strategy for promoting AEV and managed

customer service, newsletters, and branding design.

2012

Renault Groupe

Exterior Design Intern

Designed a vehicle concept for Initiale, Renault's sub-luxury brand, blending French culture with China's new luxury

market into an autonomous design language.

Designed a vehicle concept for Initiale, Renault's sub-luxury brand, blending French culture with China's new luxury

market into an autonomous design language.

2011

Ford (SGC)

Exterior Design Intern

Developed a consumer-focused strategy for a new Lincoln concept, driven by analysis of North American luxury trends

and inspired by the modern American gentleman.

Developed a consumer-focused strategy for a new Lincoln concept, driven by analysis of North American luxury trends

and inspired by the modern American gentleman.

Download CV

Bringing insight, design, culture, and quality to every project

Navigate Ambiguity

I thrive on embracing the unknown, staying focused under pressure, and turning challenges into opportunities with adaptive thinking.

Be a Tastemaker

I shape what’s next, with a strong design sensibility honed over a decade, crafting experiences that stand out and set trends.

Technically Adept

I bring technical expertise to every project, from sketching to prototyping—my Wacom pen is my companion, and Rhino is my best friend.

Drive for Excellence

I strive for the highest standards, knowing that true excellence comes from dedication, attention to detail, and a passion for improvement.

Lead with Empathy

I prioritize understanding and collaboration, creating meaningful connections that inspire and guide teams to success.